One of the UK’s oldest sports bookmaking companies with over 1,300 retail locations and 10,000 employees, Betfred manages tens of thousands of betting slips placed by players daily, either in location, via their website or in the course of the company’s portfolio of gaming apps.
Betfred realizes the significance of delivering timely offers and incentives to millions of its players; the OtherLevels platform will improve the sports bookmaker’s ability to segment and message players in response to real, measurable actions, or inactions, through native targeting and retargeting features that simplify and enable retention strategies.
Through deep business intelligence (BI) integration between Betfred and OtherLevels, players’ actions in other channels reminiscent of e-mail and SMS, may also be transformed right into a much greater understanding in their preferences resulting in more intelligent messaging and campaigns. Visit www.otherlevels.com for more info.
Read More... [Source: Gaming Industry News]
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