Betfair and FC Barcelona Join Forces for 3 Seasons | PokerNews
Online gambling giant Betfair has entered a partnership with top La Liga team FC Barcelona where it's going to function probably the most club’s official global partners for the following three seasons.
The deal came into force on July 1, and continues through to the tip of the 2018-19 season in which time Betfair gains access to a variety of image rights, access to player for promotion and advertising campaigns, and large exposure inside Barcelona’s 99,354 capacity Camp Nou stadium.
Speaking of the partnership, Paul Gambrill, Betfair’s director general, said: “We are delighted to have signed a long-term partnership with Futbol Club Barcelona. Barcelona are consistently competitive on the top level and can help us achieve our ambition of growing the Betfair brand internationally.
“We greatly look ahead to working with the club to provide the incredible fans unique promotions, content and experience.”
Barcelona’s vice-president of selling and communication, Manel Arroyo, said the club was delighted to sign the long-term agreement and that “we hope our members and all football lovers will enjoy this new global partnership, in addition to exclusive promotions and unique sporting experiences.”
Barcelona are one of the famous and successful football teams in world football so one could see why Betfair were desperate to jump on-board with them. La Liga matches are shown around Europe and within the UK, while the UEFA Champions League, which Barcelona will compete in, are hugely popular on an international level.
Almost exactly a year ago, Betfair penned a take care of Premier League outfit Sunderland where became the club’s official betting partner despite Sunderland’s shirt sponsors being another gambling company, dafabet.
With several hundred football matches being televised each season, gambling companies have scrambled to sign deals with prominent clubs in an try to increase their exposure to potential customers.
Before the beginning of the 2015-16 Premier League season, Mansion Group became the principal shirt sponsors of Crystal Palace and newly promoted AFC Bournemouth, while Betway signed an identical maintain West Ham United.
Interested in placing some bets at the Premier League this season? Take a look at this Premier League betting preview on BookieSmash.com
Lead image courtesy of the Betfair Blog
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