William Hill extends Scottish Sprint Cup sponsorship

iGaming Business – UK bookmaker William Hill has extended an agreement with Musselburgh Racecourse to continue its title sponsorship of the Scottish Sprint Cup annual horseracing event. The deal will run for 3 years, from 2015 until 2017.

The £100,000 (€124,855/$170,210) five-furlong race is hosted on the Musselburgh Racecourse per annum and is considered the venue’s showpiece event. The race will stay referred to as the £100,000 William Hill Scottish Sprint Cup under the terms of the deal.

The agreement will strengthen William Hill’s Scottish sports sponsorship portfolio, which also includes the Ayr Gold Cup Festival horseracing event and the Scottish Cup club football competition.

Bill Farnsworth, general manager at Musselburgh Racecourse, said: “The continued support of William Hill means an enormous amount to us as a progressive and aspirational racecourse.

“The £100,000 William Hill Scottish Sprint Cup and the William Hill Ayr Gold Cup, that is staged in September, are a very good double act which might be the usual bearers of Flat racing in Scotland.

SOURCE

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