Platform provider FSB Technology (UK) Ltd has agreed a deal to provide Toals bookmakers with its first online sports betting platform.

The supplier will design a bespoke web and mobile service for the popular independent retailer who has shops across Northern Ireland.

They will trade a number of different sports, both pre-match and in-play, including their market-leading horseracing product, allowing Toals to control the look and feel of the site via their content management system.

Toals will also be given access to FSB’s unique trading-led CRM tools that let operating partners tailor bonus offers and betting incentives to individual customers.

FSB’s business development director, Richard Thorp, said he was delighted to have teamed up with Toals, whose punter-first approach reflected that of their own.

He added: “We’re very pleased to have partnered with Toals, who were very keen to give their loyal shop customers what they wanted online rather than what is available elsewhere.

“Our managed solution will enable them to deliver on that promise and refine their offer accordingly, whilst maintaining the style of delivery that has made them popular over the years.

“As well as a diverse range of data feeds, a top trading team and a wide variety of sports, they will also have our modern CRM tools at their disposal.”

Gary Toal, managing director of Toals, said: “We’re very confident FSB’s service and their tailored approach will be well-received by our customers.

“They can now enjoy our famous customer service online and on their mobile devices because we have the right tools to deliver a top class betting experience across all channels.”

FSB Tech’s managed service includes a proprietary live sports betting platform, real-time algorithmic pricing models and CRM tools for player segmentation and bonusing.

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