International Game Technology PLC (“IGT”)  announced an agreement with Station Casinos LLC (“Station Casinos”) to improve Station Casinos’ IGT Advantage casino management systems with state-of-the-art gaming systems solutions and applications in an effort to allow for “on device” marketing, bonusing and guest communication on over 19,000 slot machines located across its nineteen properties in Las Vegas, Nevada.  The comprehensive systems enhancement includes IGT’s Universal Game Adaptor (UGA) and can permit Station Casinos to supply a premium guest experience that incorporates real-time customized promotions and incentives during the IGT Service Window.  

“This enterprise-wide deployment of IGT UGA and systems solutions at Station Casinos marks a vital milestone in our continued cope with providing the gaming industry’s most advanced casino management systems,” said Nick Khin, IGT senior vp of sales, North America Gaming & Interactive.  “As Station Casinos continues to supply best-in-class entertainment offerings, we're pleased to was selected to deliver innovative gaming systems solutions so that they can let them significantly enhance their overall guest experience.”

“Our initial gaming systems partnership with IGT allowed us to customise one in all their bonusing programs into Jumbo Jackpot, which quickly became a guest favorite,” stated Marc J. Falcone, Station Casinos’ executive vp and chief financial officer.  “We are excited again to be on the forefront of bonusing with IGT, because the new IGT Advantage applications will permit us to create customized guest incentives that may only be found at Station Casinos.” 

Read More... [Source: Slots]