Eldorado Resorts, Inc. (“Eldorado” or the “company”) is pleased to announce three new additions to its corporate team. Each are a welcome boost with a view to improve the production and advancement in their departments in any respect seven of the company’s properties located within the United States. 

Phil Fortino – senior vice chairman of human resources 

Fortino is an authorized human resources executive with over 30 years of expertise within the hospitality and gaming industries in various executive and consulting positions. He received his bachelors of science from Juniata College in Pennsylvania and commenced his gaming career in Atlantic City. He later became the regional director of human resources for Hilton in 1989 before returning to the casino industry as senior vice chairman of human resources for Empress Gaming in 1995. Fortino has also held roles with Tropicana Entertainment, Resorts International, Hyatt Gaming and most up-to-dately, Affinity Gaming. 

In his most recent role, Fortino restructured human resources from top to bottom by evaluating and refreshing training programs to extend customer and employee satisfaction and created measurement tools to make sure success. He also developed and wrote a guest training module titled “Genuine Service,” a program which management saw because the best training program because the company started in 2005. He went directly to develop “Genuine Leadership” which concerned with the similar level of commitment for guest service and employee development. 

Shawn Rorick – vice chairman of digital marketing and ecommerce 

Rorick is a digital media professional with over 17 years of expertise in development, advertising, digital marketing and next-gen advertising. Through the Vegas boom, he worked as director of interactive marketing for Cox Communications, MGM Resorts International, Wynn Resorts and Cirque du Soleil, yielding insights to interact emerging media channels and predict future audience behavior. Most recently, he served as executive director of interactive marketing and operations for Baha Mar, LTD. 

With hands-on experience in web development, interactive media planning and direct marketing execution, Rorick has trained, coached and educated many digital media professionals today and was wanted for consulting companies in multiple industries. While working with properties at the Las Vegas Strip, he was noted by executives as being accountable for bringing Sin City advertising into the 21st century. He's a graduate of Southern Illinois University with a double bachelor’s in Business Management and Marketing with Technologies degrees in Technology. He was the founding father of the Las Vegas Interactive Marketing Association, the Interactive Marketing Association Alliance, creator of Digital World Expo and author of “Emerging Marketer.” 

Stephen Geerling – vp of tax 

Geerling has joined ERI with over 30 years of tax experience, including head-of-tax roles in gaming at IGT and Bally. He graduated from Quincy University and is a licensed public accountant. He'll be liable for the ERI tax compliance, planning and accounting for income taxes and can work closely with corporate and property management on all federal, state and native income, property, sales, use and other tax matters, assuring compliance with relevant tax laws while seeking tax saving opportunities. 

He has an accomplished record of leading high performing tax functions in various industries and a name for assuming leadership of underperforming tax departments and making them successful by recruiting and developing the proper team members to accomplish at their best. Highlights throughout his career include making urgent tax accounting process improvements to circumvent potential SOX deficiencies, leading to regular accolades from the audit committee chairman. Additionally, he managed three separate IRS audits covering twelve years, including two that went to appeals. He was a key member of teams organized to control acquisition and divestitures, including managing post-acquisition integration activities. 

Read More... [Source: Gaming Industry News]