Betgenius, the leading supplier of sophisticated data-driven services to regulated sportsbook operators and lotteries, has made offering a horseracing product simple and cost-effective with the launch of Racing Manager.

Racing Manager completely removes the desire for any in-house traders and offers operators access to greater than 40,000 events a year across UK and Australian racing.

The new product includes three separate but complementary components: streaming, trading and front-end. These will also be integrated individually or as one to offer an end-to-end product.

Via an exclusive take care of Racing UK, Betgenius offers live streaming capability for major UK horseracing events, including the Grand National, Cheltenham Festival, Glorious Goodwood, Royal Ascot and the Epsom Derby.

The trading a part of the product gives partners access to a fully-automated system from which they are able to create a customized feed of racing fixtures and costs to check their requirements and strategy.

Key features include delivery of all race-card information from the official source, configurable odds allowing bespoke margins and suspensions, and automatic management of pricing within the event of non-runners.

Furthermore, Racing Manager’s front-end solution removes pressure on operators’ in-house UI and design teams by bringing the fastest and most accurate pricing and streaming together to tell punters’ betting decisions and create all the customer experience.

Jack Davison, managing director of Betgenius, said: “With our Racing Manager product, sportsbook operators need now not fail to spot the high-margin, around-the-clock betting opportunity that may be horseracing.

“By making a unique, off-the-shelf service that automates all trading and front-end requirements, we have now made offering a horseracing product as simple and cost-effective as possible.”

Read More... [Source: eGaming]