As IGT and LT Game each seek to expand their global market share and product portfolio, this partnership provides the original opportunity to leverage existing sales, service and compliance infrastructures to drive revenues from incremental product segments, consistent with company press materials. The terms of the agreement specify that IGT will distribute LT Game products on an exclusive basis across jurisdictions within the U.S. and Canada. IGT may be granted right of first refusal for distribution of LT Games to Europe, the Caribbean, Mexico, South America and Central America.
“This alliance is exclusive to the gaming industry, combining the storied IGT legacy with the market intuition of LT Game to deliver a broader and more relevant product portfolio to our collective customers in North America and Macau,” said Eric Tom, executive vice chairman of worldwide sales for IGT in a prepared statement. “We will work alongside our partner, LT Game, in both markets in order for an exemplary level of shopper care is maintained, while we also continue our direct sales and support for systems products in Macau.”
“The agreement unlocks enormous potential for LT Game within the international market and marks a vital milestone in our history,” added Jay Chun, chairman and managing director of Paradise Entertainment. “It signals the most important cooperation so as to generate synergies for both IGT and LT Game. As a market leader in Macau, LT Game is well-positioned to help IGT of their penetration within the domestic Macau market. Conversely, I FEEL the collaboration with IGT will enable LT Game to accelerate its global expansion.”
Read More... [Source: Gaming Industry News]
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