Jackson Rancheria is a brand new client to deal with Advantage, and COG is replacing a competitive solution on the property. COG is fully integrated into Jackson Rancheria’s existing casino management system, and empowers the valuables to expand and enhance its mobile engagement with customers utilizing multiple engines to maintain players’ attention at the app.
Key features include fast feedback with adPressions, real time awards, refer-a-friend rewards and rich, centrally managed content at the customer’s casino amenities. Full social media integration allows users to bridge their online and casino experiences.
“Mobile outreach is a key part of our overall marketing strategy, and we weren't experiencing the consequences we needed with our existing platform. After seeing an illustration of Casino At the Go, we were convinced that its multiple layers of engagement and interactive content made it the answer we were searching for,” said Jackson Rancheria director of knowledge technology Damien Dinh.
“In the casino, so as to the casino, or at some other time in the course of the day, Casino At the Go is a forward-thinking technology to maintain players connected with the casino’s brand at many levels. Everyone’s smartphones are filled with apps they don’t use. People won’t spend their most useful commodity, time, without an equitable exchange of value. COG enables real customer engagement between casinos and their customers," said House Advantage president & CEO Jon Wolfe.
COG drives loyalty and frequent usage through interactive content, behavior-driven triggered awards and provides and the newest tools for mobile user engagement. COG builds on existing casino loyalty programs by reinforcing and increasing how a casino communicates to customers, supporting new channels for distribution of offers and making a new extension for the emblem. All of the toolset is on the market at the popular iOS and Android mobile platforms.
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