Published on January 8, 2014 by April Gardner
Sports gambling won't yet be legal in Pennsylvania and New Jersey, but that doesn't mean that pro sports organizations aren't benefiting from the present state of the gaming industry within the US.
This week, the Philadelphia 76ers and New Jersey Devils signed groundbreaking sponsorship deals with Bwin.Party Digital Entertainment. The web gaming group will promote Internet gambling to millions of sports fans in the course of the new agreement installed place.
The Devils and 76ers are both owned by Josh Harris, and the franchises are considered to be some of the bottom half in the case of value of their respective leagues. It's clear that the 2 organizations wish to be pioneers in what's considered to be one of the up and coming industry's within the US.
"This is our flag within the ground that we do things differently," said Scott O'Neill, CEO of the Devils, 76ers, and the Prudential Center where New Jersey plays its home games. "We're searching for groundbreaking opportunities with companies willing to take chances."
The Prudential Center is a part of the deal. Advertisements for Bwin's online gambling sites can be featured inside the arena.
"These are two of probably the most iconic names in American hockey and basketball with huge and constant fanbases throughout New Jersey and the encompassing metropolitan areas," said Bwin CEO, Norbert Teufelberger.
New Jersey became just the third state within the US to manage Internet gambling last year. The state have been licensing Atlantic City casinos for the past several months, and some online sites have already launched. To date, over 150,000 online gambling accounts has been created by New Jersey residents, and analysts predict that may be only the top of the iceberg for Internet gaming.
Pennsylvania doesn't yet allow online gambling, making the 76ers partnership with Bwin somewhat of a risk. The 2 companies, however, believe that it is just an issue of time before online gambling spreads inside the US, they usually desired to be sooner than the curve.
Foreign online gaming companies similar to Bwin have begun to partner with AC casinos within the aftermath of law changes in New Jersey. The casinos needed companies conversant in regulation and operation of online casinos, and the foreign companies fit perfectly into that mold.
Read More... [Source: Online Casino News]
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