"Corporate civic engagement is at the rise and it's being led by the forward-thinking businesses included at the Civic 50 list," said Neil Bush, Chairman of Points of sunshine. "The correlation their efforts showcase between community engagement and employee retention, productivity and overall bottom-line benefits continues to prove that companies that do good, do well. We congratulate this year's Civic 50 and we are hoping that they continue to inspire greater investments in improving communities through corporate civic engagement."
"Civic engagement was an integral part of our way of doing business," said Gary W. Loveman, Caesars Entertainment Chairman, President and Chief Executive Officer. "WE ATTEMPT to be responsible corporate citizens, and believe the success of our business hinges at the success of our communities. Nothing serves as a better testament to this belief than seeing our team members share their time and skills to assist create lasting impact within the communities through which we operate. I COULDN'T be more pleased that these efforts was recognized by The Civic 50."
Caesars Entertainment was awarded first place because the most community-minded consumer discretionary company in America. Hasbro and The Hershey Company were ranked second and third, respectively. The corporate also achieved three top-10 "dimension" rankings: first in Integration; fourth in Institutionalization; and ninth in Social Impact. Points of sunshine noted Caesars' integration of community engagement within the way the corporate does business; responsible gaming as a core business value; Caesars' sensitivity to the surroundings; the investment of employee time and contributions to nonprofits; investment in employee health and wellness; and the level to which the corporate drives economic development within the communities where Caesars operates.
"We are proud to be in our third year of partnering with Points of sunshine at the Civic 50 survey," said Peter Grauer, Chairman of Bloomberg LP. "THE INFORMATION from this year's Civic 50 survey offers valuable insights that call makers can use to grow their businesses, transform their communities, and improve the lives of these they serve."
The Civic 50 survey was developed this year under the guidance of an educational panel of nine experts from leading universities inside the country. The survey evaluates companies in response to several criteria including how extensively and strategically resources are applied to community engagement, how a community engagement program supports business interests and integrates into business functions. Other criteria include how an organization supports community engagement through its institutional policies, systems, and incentives, and the way an organization measures the social and business impact of its community engagement program. True Impact, an organization that specialize in helping organizations maximize and measure their social and business value, administered the survey.
The Civic 50 was created in 2012 to measure corporate civic engagement and recognize companies that incorporate socially responsible practices and community leadership into their culture. A working group of leading researchers, industry thought leaders and company advisors provided strategic guidance at the program's objectives, including defining indicators, developing methodology, and identifying partners and participants.
To view an entire list of The Civic 50 companies for 2014 and to be told more in regards to the importance of civic engagement in corporate America, please visit www.Civic50.org.
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