December 13th was another huge milestone for Pinnacle Sports; the leading online bookmaker accepted its one-millionth eSports bet.
Not heard of eSports? You obviously aren't a few of the estimated 71million* fans who annually watch online streams of sports like League of Legends, StarCraft, Defence of the Ancients (Dota) or Counter Strike.
eSports is as credible as every other professional sport, in 2013 the U.S. granted professional athlete visas for online game players. From what Pinnacle Sports is seeing, eSports' huge global fan base clearly likes the choice to bet on events while they're watching.
Pinnacle Sports recorded its first eSports bet in February 2010. Traders on the company never imagined that just four years later it might pass the one-millionth-bet milestone, and notice eSports rank above traditional mainstays like golf or rugby when it comes to popularity with its bettors.
During that point the eSports betting options at Pinnacle Sports have expanded to incorporate the entire major eSports codes in addition to live betting options. A part of the rapid rise could also be because accurately gauging the chances for eSports is any such challenge to Traders, so bettors are on a way more even footing than with traditional sports.
Given Pinnacle Sports' core USPs - offering the most productive odds, highest limits and alluring winners for each promote it posts - it has recruited ex-Pro gamers to its eSports' Trading Team to make sure these standards are maintained in any such challenging market.
"We started offering eSports betting as an experiment, nevertheless it has expanded in popularity way beyond our expectations," commented Pinnacle Sports' Head of Sportsbook, an enormous LoL fan. "WE'RE very pleased with hitting the one-millionth-bet milestone, but from what we've seen, we expect this really is solely the top of the iceberg"
Learn more about Pinnacle Sports' road to 1 million eSports bets here.
Read More... [Source: Gaming Industry News]
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