Hard Rock International has completed the purchase of casino and hotel-casino rights within the western U.S., in addition to in numerous key international markets, from affiliates of BREF HR, LLC, which own the Hard Rock Hotel and Casino in Las Vegas. Originally separated from the Hard Rock International's portfolio greater than three decades ago, the rights acquired on this deal reunite Hard Rock International's global territory for casinos and hotel-casinos, which Hard Rock believes positions the corporate for unprecedented growth opportunities.

"This is a historic day for the logo and shall we not be prouder to announce this acquisition that we believe ignites the trail for further expansion across the globe," said Jim Allen, Hard Rock International's chairman. "With the newly acquired rights the Hard Rock brand has now been united for the primary time in additional than 35 years under one controlling ownership, the Seminole Tribe of Florida, making an allowance for globally consistent customer support and standards in any respect of our locations."

As because of the the transaction, Hard Rock International is now exclusively entitled to develop, own, license, franchise and manage Hard Rock Casinos and Hotel-Casinos within the western U.S., including Minnesota and state west of the Mississippi River, in addition to in Australia, Brazil, Israel, Venezuela and Vancouver, British Columbia. BREF HR, LLC affiliates will continue to possess and operate the Hard Rock Hotel & Casino Las Vegas. 

As a part of the contract, Hard Rock International assumed the agreements between BREF HR, LLC and their existing licensees, including Hard Rock Hotel & Casino Lake Tahoe, Nev.; Hard Rock Hotel & CasinoSioux City, Iowa; Hard Rock Hotel & Casino Tulsa, Okla.; and difficult Rock Casino Vancouver.Hard Rock Hotels & Casinos growing portfolio includes 23 hotels and resorts, in addition to 160+ Hard Rock Cafes, among other Hard Rock venues in additional than 71 countries.

As the purveyor of the world's largest and most iconic music memorabilia collection within the world, Hard Rock International also acquired certain memorabilia, bringing the full to greater than 81,000 pieces globally.

Through music appreciation and an imaginative environment, Hard Rock delivers products for the various aspects of life – work, play and private sanctuary.

Read More... [Source: Gaming Industry News]