PokerStars Exclusively Sponsors Global Poker League | PokerNews
PokerStars will function the lead sponsor for the worldwide Poker League, Mediarex Sports and Entertainment announced from their headquarters in Malta Sept. 30.
According to a release from PokerStars, PokerStars is the exclusive poker sponsor of the league and can attempt to transition poker into greater than a player experience, shifting to the fan experience. That is most evidenced in GPL’s arena, “The Cube.”
Eric Hollreiser, PokerStars’ director of corporate communications, said within the release that the GPL will bring an “innovative team-based twist to poker” and is calling forward to supporting Mediarex in bringing poker to new audiences.
Team PokerStars, namely Liv Boeree, Vanessa Selbst, Jason Mercier and ElkY, has supported the league through participation. PokerStars will work with Mediarex on promotional initiatives to bring more poker fans into the league.
“We are optimistic about this partnership, having the support of PokerStars is an important leap forward at the road to totally establishing the GPL as an actual blueprint for poker entertainment within the future,” said Alex Dreyfus, chief executive officer of the GPL, in a release. “PokerStars offers us a mess of opportunities to grow our platform and continue developing our twofold means of connecting the league to the poker community and genuinely connecting poker to the mainstream entertainment sector on a big scale.”
The GPL starts Oct. 4 and can live stream on PokerStars TV.
Recent surveys from GPL suggest that 56 percent of poker fans want to play in team tournaments and 41 percent can be curious about being part of the GPL team.
The GPL may have 12 teams with 72 pros – whose combined live tournament winnings exceed $400 million – across two conferences and has zero buy-in. The second one a part of the primary season started Sept. 20 and can build to the playoffs in Vegas on the end of November.
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