On 25th November 2014, Apple announced that it might allow iGaming affiliates’ apps featuring in-app betting to go back to the App Store. Earlier in 2014, the California-based technology giant informed affiliates that their in-app betting apps would only be hosted within the App Store if affiliates held an operating gambling license within the jurisdiction targeted by the app.
The liberalisation of Apple’s stance on affiliates’ iGaming apps came just days before the launch of Income Access’ mobile app-tracking solution. Developed to answer the expansion in player acquisition via the mobile channel, Income Access’ mobile app-tracking add-on for its award-winning platform allows operators to comprehensively track player acquisition for his or her mobile gaming apps. Players’ complete mobile journeys can now be tracked – from their first click a banner or PPC ad promoting an app to app downloads, installs, registrations, deposits and device information.
Developed and beta-tested over the process Q3 and Q4 of 2014, Income Access’ mobile app-tracking is now being actively used to trace player acquisitions for the net casino and online bingo apps of a number one UK-based operator. Over the following few weeks, brands in other verticals, including one of the most iGaming industry’s Most worthy online sportsbook brands, will complete their integration of the company’s app-tracking solution.
The launch of the app-tracking software allows operators to trace their entire acquisition portfolio on a single platform. Now that the Income Access software is provided with app-tracking functionality, acquisition managers are for the primary time capable of monitor how all their acquisition channels are performing in tandem. As a result, they are able to maximise their ROI by optimising the conversion funnel and marketing spend.
“In Q1 of 2014 we saw player acquisition via the mobile channel hit 40% and it’s continued to rise over the remainder of the year, suggesting that cross-channel acquisition is the industry’s future,” said Nicky Senyard, founder and CEO of Income Access. “Responding to the mobile trend, we’ve transformed our platform into an integrated acquisition-tracking technology in a position to streamlining every channel – with Income Access, the purchase whole is now more than the sum of its parts.”
For additional information on Income Access’ mobile app-tracking solution, please contact Income Access.
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